Principles

 

Be scrappy.

 

I’ve worked with clients with massive budgets, and others who had none. In both cases, I’ve learned to play with the pieces I could find and mix them up in new and creative ways.

 

Listen more, talk less.

 

Users will often tell you exactly what you need to know if you just listen. Hold space; don’t fill space.

 

Teach and learn in equal measure.

 

When I build and join teams, I look for people who are talented, intelligent, and accomplished. I can offer experience and insight, and in turn, my best teams have given me wonderful — and humbling — ideas.

 

No lorem ipsum.

 

Fake content = a fake design