Users = People

Seems pretty obvious, right? Yet, it’s easy to fall into the trap of seeing users as nameless, faceless entities. Users aren’t buildings, companies, or stock symbols. They’re people with specific needs, motivations, & passions.

I create people-centered interfaces, designs, & content strategies. And I lead teams to do the same.

About Me

The high points

  • I help teams bring clarity to complex products by focusing on structure, language, and systems

  • I work best early, before the interface, shaping foundations that support everything that follows

  • I’ve led strategy and design work across healthcare, finance, government, and real estate

  • I move easily between hands-on strategy and leadership, adapting to what teams need most

  • I value thoughtful collaboration, clear thinking, and work that makes complexity feel manageable

 

Areas of expertise

  • Team Management & Leadership

  • Human-Centered Design

  • UX Strategy

  • Content Strategy

  • Workshop Creation & Facilitation

Companies

Many of the companies I’ve worked with have taught me how to be a better practitioner — and in some cases, a better human.

 

  • AARP

  • Anthem BCBS

  • Campaign for Tobacco-Free Kids

  • Centers for Disease Control & Prevention

  • Compass

  • Freddie Mac

  • Google

  • Highmark BCBS

  • Marriott International

  • Network for Good

  • US Holocaust Museum & Memorial

  • USA for UNHCR

  • World Bank

  • Zillow